Risks and challenges faced by Thai startup Synqa

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Thai startup Synqa recently announced it has raised $80 million from Siam Commercial Bank PCL, Toyota Motor Corporation, In Touch Holdings PCL, M Ventures and other investors. This new round of funding places Synqa at the forefront of Thai startups and puts Thailand firmly on the map regarding innovative technological solutions.

However, any endeavor to revolutionize an industry or tap into a new market is often fraught with risks and challenges. To succeed in their mission, Synqa must address several common roadblocks facing startups like them.

This article explores some key challenges that Synqa must consider to continue on this path of success and tap into the massive potential within the Thai startup scene.

Overview of Thai Startup Scene

The Thai startup scene is rapidly evolving, with innovative new businesses continuing to emerge. Startups are now receiving increased attention and funding from international venture capital firms and local investors. However, there are still some unique risks and challenges that Thai startups must face.

One of the most recent examples is Synqa, a Thai startup that raised 80 million from Siam Commercial, Toyota, and other investors. In this article, we’ll take a closer look at the risks and challenges faced by Thai startups such as Synqa.

Overview of Thai startup ecosystem

Thailand’s startup ecosystem continues to evolve rapidly, driven by the government’s policy of encouraging innovative businesses. Over the past few years, startup activity has increased in the country, with more startups entering the market, especially in technology and finance related areas. This has been further strengthened by introducing initiatives such as Thailand Board of Investment (BOI), which aims to spur economic growth and promote innovation.

The Thai startup landscape consists of many small-to-medium enterprises (SMEs) focused on sectors like consumer goods and services. To support fast business growth and facilitate startups to scale up their operations, there is an abundance of venture capital funds and accelerators available that provide financial assistance or mentor aspiring entrepreneurs. In addition, the government has also implemented various laws and regulations designed to nurture small businesses and attract foreign investment into the country.

To identify potential threats when launching a new venture in Thailand, entrepreneurs must be aware of some potential risks they might face. These include legal issues such as copyright infringement or contract disputes; cultural challenges such as language barriers or limited availability of talent; financial roadblocks such as inadequate capitalization or high operational costs; operational challenges including logistical problems; competitive pressures from strong domestic players; lack of access to international markets; poor infrastructure; absence of native venture capital firms/investors; unclear market regulatory approach towards startups etc.

Successful companies like Thai fintech Unicorn Synqa have shown that Thai startups can succeed despite these risks if they have a solid business model, good management team, experienced board members and adequate funding from investors. Synqa made headlines earlier this year when it raised $80 million from Siam Commercial Bank (SCB) Digital Ventures, Toyota Tsusho Corporation’s Knowledge Capital Fund and other investors at its Series B round funding stage – a rare feat for any Thai startup at this point! This highlights the opportunity for other Thai Startups acquiring ample amounts of funding for faster scalability in their journey forward compared to many other countries/markets where raising seed-funding can be difficult due to higher competition levels and risk scenarios surrounding operation decisions – demonstrating that ample opportunities still exist within Thailand’s favorable startup environment!

Challenges faced by Thai startups

Thai startups are being faced with several different challenges on the way to success. Some of the risks and challenges faced include an uncertain regulatory environment, lack of funding and financing resources, limited access to talent, limited access to mentors and advisors, cultural barriers, low acceptance for new technologies, lack of debt for private financing, and lack thereof of knowledge about global markets.

Thailand’s startup ecosystem is still in its early stages compared to mature markets like London or Silicon Valley. There are serious challenges that Thai startup founders face in terms of raising capital due to stricter regulations compared to other countries. Moreover, investors often require large equity stakes in exchange for funding because they often view startups as risky investments.

Additionally, the current education system does not provide much support for students wanting to pursue a career in entrepreneurship or venture capital; together with a limited number of accelerators or incubators operating in the market. Furthermore, due to language barriers there can be difficulties when communicating with potential international partners; limiting opportunities for the growth and internationalization elements needed for successful companies.

Despite these risks and challenges mentioned above; technological advancements have put Thailand among the few Southeast Asian countries that have attempted modernizing digital economies on a larger scale. As a result, startups have also been emerging exponentially since late 2017; however increased competition can also result from this emergence which only further amplifies any existing struggle entrepreneurs may face if unable to create competitive advantages over their rivals.

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Thai startup Synqa raises $80 mln from Siam Commercial, Toyota and others

Synqa is a mobile commerce platform based in Thailand. It recently raised US$80 million from Siam Commercial Bank, Toyota Tsusho and others, and since then it has been rapidly expanding its business.

In this article, I will discuss Synqa’s business model, its risks and challenges, and how it has managed to grow despite those risks.

Synqa’s products and services

SynQA is a Thai startup that offers an automated customer experience platform. The AI-driven system is designed to assist services such as banks, insurers and other companies in better engaging and serving their customers. SynQA’s products and services help brands offers more sophisticated CX, including analytics and marketing automation, AI-powered chatbots, self-service choices and omnichannel communication.

The company’s automated platform helps businesses increase efficiency by minimizing the need for manual customer support queries and automatically handling high volumes of customer interactions. It also enables companies to monitor customer sentiment by processing sentiment sentiment analysis keywords in conversations, which allows them to identify customer issues. Additionally, SynQA offers Actionable Insights, allowing brands to analyze data collected through its system to fine-tune campaigns or create tailored approaches that improve CX performance.

SynQA also provides businesses with various solutions to gain deeper insights into their customers’ needs. This includes analytics dashboards for analyzing real-time customer conversations, embedded chatbot development capabilities for seamless integration into existing processes or softwared and digital verification solutions for banking applications. These solutions help brands deliver personalized experiences for everyone interacting with their services.

Synqa’s competitive advantage

Synqa, a Thailand-based startup, has raised USD$80 million in a Series B round led by Siam Commercial Bank and Japan’s leading automotive manufacturer Toyota Tsusho Corporation. Other investors such as DEE fund-of-funds, SMBC Venture Capital and Saranrom Ventures participated in this round. This is the largest venture funding in Thailand’s history.

Synqa has become one of Thailand’s most promising technology ventures. The company develops software for digital customer experience for payment and commerce applications driven by artificial intelligence (AI) algorithms. Synqa is creating a platform that connects merchants to customers through digital channels to improve user engagement and offer personalized experiences. This helps the merchants save time, cost and resources while improving their customer service levels.

At the heart of competition lies Synqa’s technical advantage: its use of AI algorithms to deliver seamless customer experiences using its platform API framework, facilitating rapid development cycles for custom integrations. Thanks to the API layer, Synqa can deploy custom AI solutions at speed with low operational overhead costs due to its proprietary algorithms configured more quickly than other solutions on the market. This can provide merchant partners with better scalability capabilities while they experiment with different technologies and approaches aimed at improving online customer user experience (CX).

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Risks and Challenges

Thai startup Synqa was recently in the news when it raised $80 mln from Siam Commercial, Toyota and other investors. This news is sign of the growing potential of tech startups in Thailand, but it also brings up the risks and challenges that startups can face.

This article will explore the risks and challenges that Thai startups like Synqa may face.

Regulatory Risks

Thai startups like Synqa face various risks and challenges when seeking to raise funding from investors. A major risk is the domestic and international regulatory environment governing tech startups. Given the increasing sophistication of data-driven technologies and services many companies offer, policy makers must ensure that efforts to contain data privacy regulations do not destabilize innovation.

In particular, compliance with tax laws in countries outside Thailand also challenges Thai startups. For instance, Japan has different tax provisions for corporate income taxed in Japan than those taxed outside the country of origin. In addition to domestic taxation issues, international data transfer restrictions may present an additional risk if Synqa intends to expand its products or services into certain markets. Tech startups like Synqa need to understand and mitigate these risks through proper legal structuring with the support of experienced advisors or counsel.

Finally, laws regulating foreign investment into Thailand may be applicable depending on the funding raised by Thai startup Synqa. This information should be thoroughly investigated before closing any investment round.

Talent Acquisition Challenges

Talent acquisition challenges remain a key concern for Thai startups such as Synqa. Finding highly-skilled professionals with technical proficiency and in-depth understanding of the Thai market can be a major hurdle, especially given the limited local talent pool.

In addition to locating suitable applicants, attracting and motivating employees is a major challenge. Due to a lack of social security protections, compensation and benefits packages often need to be more robust than large multinationals to compensate for the lack of job security. Similarly, career progression opportunities must be communicated and promoted effectively to assure would-be employees that working with Synqa offers rewards beyond monetary compensation. Finally, Synqa must contend with potential cultural challenges associated with managing overseas investors, board members, and employees from different backgrounds or locations.

These challenges are further exacerbated by competition from larger established companies operating in Thailand’s tech sector. Many see them as more attractive employers due to their greater stability and enhanced brand recognition. For example, Synqa’s recent injection of $80 million from Siam Commercial Bank, Toyota Tsusho Corporation and others likely allowed the organization to strengthen their employee recruitment strategy by helping them draw on potential candidates who have less inhibitions when considering startup environments over more established players.

Lack of Local Knowledge

Thai startup Synqa faced a significant challenge when it raised $80 million from Siam Commercial Bank, Toyota Motor Corporation, and other investors. This venture capital round was the largest for a Thai technology company, but the success of this fundraising effort was not assured because of the lack of local knowledge.

The primary challenge faced by Synqa was to convince international investors with limited experience in the Thai market that their new business model had merit. However, despite its promising prospects, Synqa faced skepticism due to its lack of understanding industry trends and consumer preferences and needs in Thailand.

This situation reminded Synqa that having an expansive grasp of industry and consumer data is key to successfully navigating international markets. In addition, such information can provide useful insights into competitive strategies, consumer demographics, and government regulations — all critical for successful fundraising efforts.

Fortunately for Synqa, leveraging existing investor relationships helped build trust with potential VCs regardless of industry knowledge or reputation. By incorporating traditional methods for building trust coupled with accurate market research data, local knowledge can be overcome as an obstacle to attracting investors from outside Thailand and other Asian markets.

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Strategies Adopted by Synqa

Synqa, a Thailand-based startup, has recently raised $80 million from investors, including Siam Commercial Bank, Toyota and others. This capital injection has enabled Synqa to expand its presence and operations across Thailand.

To capitalize on this, Synqa has implemented several strategies to remain competitive and successful. In this article, we will explore the strategies that Synqa has adopted to best face the risks and challenges it may encounter in the future.

Strategic Partnerships

Synqa, a leading Thai startup, has adopted numerous strategies to address the risks and challenges of its growth. The company has forged several strategic partnerships to support its rapid expansion and success. Notably, Synqa recently secured $80 million from renowned investors including Siam Commercial Bank Pcl (SCB), Toyota Tsusho Corporation (TTC) and Kasikornbank Pcl (KBank).

The investments were intended primarily to accelerate the growth of Synqa’s digital business in Thailand. Through this financing round, Synqa not only obtained financial resources but also gained global expertise from the knowledgeable investors now part of its network. Collaborating with these leading enterprises will provide a beneficial platform to learn from their experiences and apply them to our operations. Furthermore, strategic partnerships like this create opportunities to access additional financial resources when needed. This allows us to respond flexibly when faced with unforeseen developments in our business environment and more efficiently utilize existing capital for sustained profits and growth.

By maintaining strategic ties with reliable partners with vast business management expertise, Synqa is looking ahead at a bright future of unprecedented success combined with reliable support throughout its journey.

Investment in Talent

As part of their strategies, Thai startup Synqa has sought to invest heavily in the right talent. To facilitate this move, it has hired experienced professionals with successful track records to work at the company. From engineers to entrepreneurs, the core team consists of experienced personnel who understand the needs and nuances of the market. With more experienced professionals in each department and a focus on building expertise in all product development areas, Synqa strives to ensure they are equipped with the necessary resources and resources to better serve their partners and customers.

In addition, Synqa also works with specialized agencies within Thailand to further expand their capabilities and bolster their talent pool. Working with leading recruitment companies such as AEness and Rightpoint Asia enable Synqa to access a broader network of potential new hires across various sectors; allowing for greater flexibility when looking for specific technical expertise or innovations in product development. Furthermore, solidifying an onboarding process that allows for the efficient onboarding of talents across departments ensures that lost time is minimized regardless of whether specialists are sought domestically or internationally.

Innovative Solutions

The Thai startup Synqa is a B2B e-commerce platform that connects suppliers and customers to enable digital purchases, integrated shipping and payments. The company has achieved rapid growth since its founding in 2020 due to adopting innovative solutions. These strategies have enabled the company to successfully raise US$80 million during its Series C funding round in 2021, with leading investors including Siam Commercial Bank PCL, Toyota Tsusho Corporation and others.

Synqa has adopted several strategies to streamline its operations and growth, while overcoming risks and challenges encountered along the way. These include:

1. Automation: Utilizing automated processes such as AI-based analytics and robotic process automation, Synqa has improved efficiency by reducing manual labour and processing times for payments and orders. This has allowed them to achieve faster delivery times for customers while increasing their market competitiveness.

2. Cloud Infrastructure: The company has implemented cloud technology for optimizing data storage costs, making it easier for them to scale up rapidly with minimal capital expenditure on IT infrastructure needs such as hardware or software licensing costs when growing internationally or into new markets.

3. Partnerships: Synqa has leveraged partnerships with key stakeholders like payment platforms, logistics providers as well as multinational corporations to provide access to better shipping rates, more payment options as well as increased visibility across different markets – all of which help drive their business growth further faster without needing a large advertising budget or marketing team on board right away.

These innovative solutions have played an integral role in driving the success of this Thai startup despite the risks they were exposed to along the way – enabling them to secure funds from prominent investors like Siam Commercial Bank PCL, Toyota Tsusho Corporation amongst others during their Series C funding round during 2021, highlighting their potential within the industry’s competitive landscape today!


Overall, the decision to accept venture-capital investment was strategic for Thai startup Synqa, as it has the potential to propel their growth and provide the mobility they need to survive in a competitive economy. However, taking this step comes with risks and challenges such as diminishing control over company assets and operations, significant administrative responsibilities, uncertain exit strategies, and potential conflict with shareholders over company objectives.

Despite these risks, Synqa’s commitment to innovation and strong management team has enabled it to overcome these challenges and become a successful startup in Thailand. The $80 million raised from Siam Commercial Bank, Toyota Tsusho Corporation, KRR Company Ltd., and others will help them realize their goals as they become a global leader in lifestyle innovations solutions.

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